Into the studio:rebrand
old
new
thought process
Show information
Joyful
Spring
Sustainability
-Northrup King Building is filled with creatives, having fun and exciting art in every corner --Fashion Week is fun but elegant, well put together, you want to make your best impression
The designs have poor quality, are a bit obnoxious, and not the easiest to read.
Looking at this casting call I did not have high hopes for the producer and management of the show. It lacks seriousness and does not match the company's demeanor.
I took the color palette from the advertising sign and condensed it. I also looked at the fun shapes and swirl details they used and created one that was still fun and matched the energy but is toned down and calmer on the eye.
Ends with a cohesive look that is mature but playful and still matches the theme of this Springs Fashion Week. The end result is more professional and would be taken more seriously.